Sweid & Sweid is delighted to announce the arrival of Debbie Erlank as the firm’s new Financial Director.
Ms. Erlank has been in Dubai for 14 years, during which time she headed up the finance department of Saffar Holdings. Commenting on the appointment, Maher Sweid said: “Debbie is a very talented and highly experienced finance professional, and we are delighted to welcome her at Sweid & Sweid. As we enter this next cycle of new projects, the experience and knowledge of our entire senior management team will be vital in ensuring we continue to outperform and deliver on our established track record. Debbie will play an integral role in this endeavour.”
Joining Sweid & Sweid was an easy decision, Ms. Erlank states, with the firm’s reputation in the market as a highly respected real estate developer playing a key part in her arrival. “Sweid & Sweid is a very dynamic, fast-growing firm,” she said. “Every project is embraced with perfection, and the management’s passion for the business coupled with my enthusiasm for a new challenge will unlock much potential and value to our investors.”
She continued: “There is a strong, disciplined and risk averse approach in everything that they do. With many changes on the horizon, such as the introduction of corporate tax, the job will not be without its challenges, but will be an excellent opportunity to take the finance function to a new level.”
Ms. Erlank will report directly to Managing Partner, Maher Sweid, working on optimising and streamlining processes and procedures, delivering accurate reports to support decision making and advising on strategies targeted at maximising profitability for both the firm and its investors.
