Leadership

Debbie manages the Sweid & Sweid financial and accounts departments, taking responsibility for critical items including cost control, budgetary analysis, and payments. She reports directly to the Managing Partner, providing timely and accurate information, analyses, and reports, while advising on strategic decisions targeted at maximising profitability for the company and its investors.

A key focus for Debbie is the streamlining and optimization of the department in terms of procedure and output. This includes implementing best international practices of standards and procedures geared towards contributing to the long-term financial sustainability of Sweid & Sweid as a best-in-class developer.

Debbie has a Bachelor of Commerce (Honours) in Accounting, and is a member of the South African Institute of Chartered Accountants.

In her role as Director of Development, Vicki takes charge of managing the development process from concept design through to handover. Facets of her role include managing the complete design process, overseeing consultants, tracking budgets, and orchestrating the tendering procedures across numerous projects within the Sweid & Sweid portfolio.

Vicki also takes responsibility for administrating contractual agreements pre and post-handover, which include Agreements for Lease and Lease Agreements for multinational clients. She graduated with honors from Queensland University of Technology in Australia with a double degree in Architecture and the Built Environment.

Brook is tasked with overseeing the US development pipeline and uncovering opportunities for new projects. He monitors Sweid & Sweid America’s project performance during construction and manages the relationships with local operators. With a rich depth of knowledge and experience of the U.S. real estate market, Brook is a highly respected and trusted professional, and has an extensive track record in the hospitality and multifamily sectors.

As Sweid & Sweid’s Director of Construction, David is tasked with overseeing and managing all facets of construction and delivery on site – ensuring Sweid & Sweid standards are continued to be upheld. Integral components of this role include cost management, contractor and consultant management, and client representation. Drawing on his contracting background, David is able to drive projects forward, making certain that all parties have the information, support and motivation to achieve the quality demanded by Sweid & Sweid.

David has extensive experience in the delivery of high-end projects throughout Europe, the Middle East and Asia, including a series of five-star hospitality developments, a university campus, medical facility and a number of embassies. His outstanding track record and knowledge provides Sweid & Sweid’s clients and investors with the reassurance that the finished product will be delivered to the quality and standard expected.

Anastasia oversees the performance quality of all Sweid & Sweid-owned assets under management. Reporting directly to the Managing Partner, she monitors sales and leasing targets, develops business plans, and supports the business by making recommendations for future property solutions in line with the overall strategy.

Key elements of her role include conducting feasibility studies, market research and competitor analysis to ensure Sweid & Sweid properties retain their long-term value and performance. She also works alongside the sales division to identify potential new clients, key occupiers and partners for the business.

In her role as Marketing and CSR Director, Rawa oversees the development, implementation and execution of marketing plans for the organization. In addition, she is also responsible for raising awareness of the organization's commitment to Corporate Social Responsibility and mapping out current and future programs in line with this commitment. Rawa has a bachelor's degree in Marketing from McGill University in Montreal.

In his role as Associate Director – Investments, Arjun provides market research, financial modelling, reporting and other support functions for all Sweid & Sweid projects and investments. He takes responsibility for underwriting, structuring and managing real estate investments in the UAE and the US and provides valuable insight for strategic and investment decisions.

He works closely with the senior management to provide due diligence and key market data relating to prospective investment and development opportunities, playing a vital role in the effective structuring of projects - conducting pre-development exercises such as due diligence, planning, budgeting, reporting, financial analysis, consultant oversight, and coordination. Arjun has a Masters of Science in Real Estate Development from Columbia University.

Prashant Poojary is the Accounts Manager at Sweid & Sweid, overseeing and managing all areas of Sweid & Sweid’s finances, in addition to providing strategic analysis for the senior management team to help determine project success, company profitability and future development opportunities.

He has more than 20 years’ experience in the world of finance and accounting, and has a Bachelor’s Degree in Commerce from the University of Mumbai in India.

Alaa is responsible for managing the Human Resources department at Sweid & Sweid. Key elements of his role include the development and implementation of Human Capital strategies, government relations, and policies & procedures, ensuring these are well aligned with the vision and mission of the business.

As a proactive, experienced, and enthusiastic team member, Alaa works closely with the senior management team to formulate company training programs and oversees personnel development, performance reviews, and the hiring process. Alaa has an International Diploma in Business Administration from Oxford International Academy.

Juan Carlos is responsible for analyzing development and investment opportunities in the United States. He works closely with the Partner of Sweid & Sweid America by providing detailed market research, financial analysis, reporting, and continuously offers valuable insight for strategic and investment decisions. Juan Carlos has a Master’s of Science in Real Estate Development from Columbia University and a degree in Architecture from Monterrey Institute of Technology.

Moayad assists in managing projects for Sweid & Sweid, providing oversight on the development schedules and budgets, while ensuring the Sweid & Sweid quality and standards are constantly maintained.

With more than 10 years’ experience as a site engineer, Moayad has helped deliver numerous projects across the region. He has a Bachelor of Science in Civil Engineering, and a Master of Science in Construction Project Management from Heriot University in Dubai.

Souad is a valuable member of the Sweid & Sweid Development team, serving as a
skilled Design Manager. With over 19 years of experience in managing architectural
projects in the UAE and wider Middle East region, she has established herself as an
accomplished Architect. Souad's expertise spans across all stages of design,
ranging from Pre-Concept through to Detailed Design and Tendering. Her diverse
portfolio includes successful projects in the residential, commercial, and hospitality
sectors, where she has played a pivotal role in delivering numerous high-end
developments.

As a Design Manager, Souad demonstrates a keen understanding of cost control,
drawing production, and project coordination. She works closely with the Director of
Development, Director of Construction, and Managing Partner to uphold Sweid &
Sweid's distinctive design principles, ensuring that projects align with the company's
vision.